Michael Schick (Director, Strategy & New Business, Zebralution GmbH, GER) In various marketing positions and her own DIY projects, she has worked closely with numerous creatives and newcomers and therefore knows the hurdles that DIY artists have to overcome and inspires them to discover new possibilities and paths. In MusicHub's marketing team, she brings her experience from the music industry (including VIVENDI and artists such as RAMMSTEIN, The BossHoss and Lena) to the communication and further development of the DIY platform - always with the aim of supporting musicians in building their individual, sustainable careers. We talk about the next evolutionary step of the music streaming generation, explain how artists can exploit creative work to their advantage and which mistakes are better to avoid.Īriane Petschow (Marketing Managerin, MusicHub GmbH, GER)Īriane Petschow has a degree in music and media studies as well as business administration, and thus bridges the gap between art and business. Existing business models are being rethought and communities are becoming the focus of artist marketing. Because new players with tangible, fairer and higher profit margins are already establishing themselves on the market. In the foreseeable future, streaming services will have to find a way to compensate artists and their economic partners in a sustainable way.
On the other hand, an uneven playing field, immense competition and very low profit margins put pressure on the platforms. According to the UK study "Music Creators' Earnings in the Digital Era", not even 1% of musicians have achieved one million or more streams (a benchmark for sustainable streaming income). It is not easy to work economically with streaming - not only for musicians and music entrepreneurs, but also for the platforms.
MERIN FINETUNES FREE
This free culture is at the expense of musicians and their economic partners. Nevertheless, free offers, such as those from YouTube or Spotify, are very popular. The wind has changed, because more and more people are willing to pay money for music on the internet.
MERIN FINETUNES DOWNLOAD
Whereas in the nineties, thanks to piracy platforms like Napster and Co., it was still common practice to download music free of charge from the internet, streaming is a game changer. Paying for music from the internet is becoming common. Indie Days Panel: Free, Freemium, Premium A sign against the free culture on the internet
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